Buying a Diamond 101

Since 1990, Austen Jewellers has been committed to providing an unparalleled experience so our customers can shop with confidence. Whether you’re buying diamonds for yourself or someone special, we know that the process can be a bit overwhelming. That’s why we’re dedicated to providing all of our customers with comprehensive knowledge so they can shop with confidence.

The 4 C’s of Diamond Quality

So what should you know before buying a diamond? The value and price of a diamond is based on the following 4 C’s of diamond quality:
Colour – While some differences are not visible to the naked eye, a diamond is more desirable and valuable when there’s less colour in the stone.
Clarity – With grades running on a scale from ‘Flawless’ to ‘Included,’ the clarity of a diamond is determined on the amount, size and placement of internal ‘inclusions’, and external ‘blemishes.’
Cut – Rather than referring to the shape, a cut is actually factored on the quality of workmanship. With grades ranging from ‘Excellent’ to ‘Poor,’ a cut is determined by the amount of brilliance, sparkle and fire in a diamond.
Carat – Simply put, the carat refers to a diamond’s weight. In most cases, the heavier a diamond is, the more expensive it is.

With a large collection of quality diamonds, stunning custom engagement rings, wedding bands, fine jewellery and more, come to Austen Jewellers for caring and personable assistance.

Austen Jewellers

#4 49 Elizabeth Street

Okotoks, AB  T1S 1A7

Phone: 403-938-3353

Fax: 403-995-6135



Monday – Friday: 10:00 AM – 6:00 PM
Saturday: 10:00 AM – 5:00 PM
Closed Sundays & all holidays

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